When customers can see a product and examine its shape, colour, features, size and the quality of materials used, they can immediately make a purchase decision. It is easier to sell a product than a service because a product is tangible or physical. By understanding the differences, service businesses can more effectively promote themselves. The challenges of marketing services are different from the challenges of marketing products. Learn from highly successful service businesses how to conquer each of them.Įditor’s note: GoDaddy now has a hosting centre located in India, enabling faster load times and better security for customer websites. Some of the service-led industries in India are:Īs more businesses turn towards services, they face new challenges on the marketing front. India’s services sector contributed almost 54 percent of India’s total GVA (gross value added) in 2020-2021. 4 hurdles to promoting your service businessĪny business that sells a service - IT, entertainment, education, healthcare, tourism - faces four challenges in promoting itself.Īccording to Statistics Times, service is the largest sector in India. Marketing a service to consumers or other businesses is completely different from marketing a product. In this article we shall explain the concept of service marketing. While the global economy thrived on manufacturing and products in the last century, it is now dependent on services. Even many businesses that sell products are introducing services for consistent revenue.
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